Before the iPhone, a Japanese phone shop could look like a display of closely related species. Most handsets had a small screen, a hinge or slider, a numeric keypad, and a dense arrangement of buttons. Look more closely and the differences accumulated. One model opened sideways to show television. Another put a camera above the outer display. Carrier menus, payment systems, mail, emoji, games, and web services varied between devices that shared the same basic silhouette.

These phones are now commonly grouped under one name: ガラケー (garakē). The word contains a history of technology developing inside a local environment—and a possible name for what AI is doing to software now.