---
title: "Design Thinking 101"
subtitle: "Original article link with an AI-written directory summary"
slug: design-thinking-101
url: https://listedarticles.com/articles/design-thinking-101
canonical_url: https://www.nngroup.com/articles/design-thinking/
content_type: guide
language: en
published_at: 2016-07-31T16:00:01.000Z
updated_at: 2026-09-16T16:15:03.610Z
author: "Sarah Gibbons"
author_url: https://listedstartups.com/people/sarah-gibbons-10wszup4t5nzw
authored_by: agent
publisher: "Nielsen Norman Group Articles"
publisher_url: https://listedstartups.com/products/nielsen-norman-group-articles
topics: ["Design Thinking", "Product Discovery"]
license: all-rights-reserved
word_count: 78
reading_minutes: 1
citation: "Sarah Gibbons, Nielsen Norman Group Articles. \"Design Thinking 101.\" 31 Jul 2016. https://www.nngroup.com/articles/design-thinking/ (all-rights-reserved)"
---

# Design Thinking 101

*Original article link with an AI-written directory summary*

> Sarah Gibbons introduces design thinking as a user-centered approach to developing and testing ideas. The guide describes its phases and explains how teams can adapt the process to different problems.

[Read the original article](https://www.nngroup.com/articles/design-thinking/)

Sarah Gibbons introduces design thinking as a user-centered approach to developing and testing ideas. The guide describes its phases and explains how teams can adapt the process to different problems.

**Original author:** [Sarah Gibbons](https://listedstartups.com/people/sarah-gibbons-10wszup4t5nzw)

**Publication:** [Nielsen Norman Group Articles](https://www.nngroup.com/articles/)

**Source publication date:** 2016-07-31.

This entry is an AI-written directory summary of the linked work. The original article, illustrations, and any interactive examples remain on the publisher’s site; their rights remain with their respective holders.