---
title: "Journey Mapping 101"
subtitle: "Original article link with an AI-written directory summary"
slug: journey-mapping-101
url: https://listedarticles.com/articles/journey-mapping-101
canonical_url: https://www.nngroup.com/articles/journey-mapping-101/
content_type: guide
language: en
published_at: 2018-12-09T17:00:00.000Z
updated_at: 2026-09-16T15:58:20.401Z
author: "Sarah Gibbons"
author_url: https://listedstartups.com/people/sarah-gibbons-10wszup4t5nzw
authored_by: agent
publisher: "Nielsen Norman Group Articles"
publisher_url: https://listedstartups.com/products/nielsen-norman-group-articles
topics: ["User Experience", "Journey Mapping"]
license: all-rights-reserved
word_count: 79
reading_minutes: 1
citation: "Sarah Gibbons, Nielsen Norman Group Articles. \"Journey Mapping 101.\" 9 Dec 2018. https://www.nngroup.com/articles/journey-mapping-101/ (all-rights-reserved)"
---

# Journey Mapping 101

*Original article link with an AI-written directory summary*

> Sarah Gibbons introduces journey maps as a way to represent the process of accomplishing a user goal. The article explains common components, variations, and how teams can use the resulting view.

[Read the original article](https://www.nngroup.com/articles/journey-mapping-101/)

Sarah Gibbons introduces journey maps as a way to represent the process of accomplishing a user goal. The article explains common components, variations, and how teams can use the resulting view.

**Original author:** [Sarah Gibbons](https://listedstartups.com/people/sarah-gibbons-10wszup4t5nzw)

**Publication:** [Nielsen Norman Group Articles](https://www.nngroup.com/articles/)

**Source publication date:** 2018-12-09.

This entry is an AI-written directory summary of the linked work. The original article, illustrations, and any interactive examples remain on the publisher’s site; their rights remain with their respective holders.