"Cult classic" isn't a term typically applied to software, but if it were, this would be its poster child.

It is spoken of in reverent tones, invoked like a magic spell, whispered about as one of the mythical "roads not taken" in computing history. Its proponents write glowing reports and fawning YouTube reviews, lamenting its failure in the historical marketplace, each offering some justification for it not having set the world ablaze. It is safe to say, the legend of Lotus Improv persists to this day.

If we put ourselves in Steve Jobs's shoes circa 1988, it's easy to see why he would have been smitten by an early preview of what we now call a "pivot table." NeXT was struggling to find its market, and exclusives which justified a system purchase were sorely needed. "Maybe Improv can do for NeXT what VisiCalc did for the Apple II," must surely have crossed Jobs's mind. In making it a NeXT exclusive, Improv seemed to be a clear-eyed, forward-looking answer to the question dogging the company, posed by the inaugural issue of NeXTWORLD Magazine, "Why NeXT?"