Our approach to EU text provenance rules

Promoting transparency within the limits of today’s technology.

Content provenance helps people understand where content came from, how it was created or edited, and whether it contains signals associated with our models. We’ve already made tools publicly available to identify images and audio generated by our models. Today, we’re sharing our approach to text watermarking in response to the EU AI Act, and how it fits into our broader work.

The EU AI Act requires generative AI providers to make generated text identifiable in a machine-readable way. Text watermarking and detection remain early technologies with significant limitations, and views about their benefits and responsible uses are still developing. Our phased approach reflects both the EU AI Act requirements as well as the technology’s limitations, with an emphasis on transparency about what a text watermark can and cannot tell people: