The rise and fall of Jev

This is a quick note on how the industry’s reaction to Jev reveals the desperate state of AI. I’ll dissect:

  • What is Jev, how was it hyped and why it spread like mass hysteria? Jev isn’t dead but its hype cycle is.
  • What are the noteworthy innovations since ChatGPT brought “AI” to the mainstream?
  • How is the industry starved from real innovation?
  • What we’re still missing after 4 years of revolution incremental improvements?

The point is to use Jev’s hype cycle to show the manipulative marketing techniques that are too familiar with at this point.

No AI used in this work

Jev

You probably don’t need an intro to Jev at this time because since its introduction 33 days ago, it has been all the rage!