Let’s Deconstruct Photoshop

A quixotic new project takes an AI-first approach to battling Adobe, and while it’s unclear where it leads, it raises important questions about what happens when companies ignore their users.

I am not a unique flower. Like many creatives, I had a good relationship with Adobe that, over time, went belly up.

The first sign something was wrong was when the company more or less ignored Mac design conventions in a way that made its software harder to use. (All you had to do was support full-screen apps in Mac OS X Lion, dudes!)

Then it turned its subscription plan into the only real option. Then it kept raising prices. Then it changed its offering in a way that suggested it only really cared about customers who could pay them for hundreds of licenses each year.