Data Study

Google AI Mode shows same products 21.6% more expensive than traditional search

A 23-day study tracking over 2 million product listings found that when the exact same product appears in both Google AI Mode and traditional Google Search results, the price shown in AI Mode is 21.6% higher on average. The research also found that only 1.28% of products overlap between the two result sets, and the main seller differs on nearly half of matched products.

Research · Google · AI · Search · E-Commerce