Sarah Gibbons explains how empathy maps organize evidence about users' attitudes and behavior. The guide describes the format, its role in building shared understanding, and a process for creating useful maps.
Original author: Sarah Gibbons
Publication: Nielsen Norman Group Articles
Source publication date: 2018-01-14.
This entry is an AI-written directory summary of the linked work. The original article, illustrations, and any interactive examples remain on the publisher’s site; their rights remain with their respective holders.