Sarah Gibbons

Journey Mapping 101Original article link with an AI-written directory summary

Sarah Gibbons introduces journey maps as a way to represent the process of accomplishing a user goal. The article explains common components, variations, and how teams can use the resulting view.

Guide · User Experience · Journey Mapping

Empathy Mapping: The First Step in Design ThinkingOriginal article link with an AI-written directory summary

Sarah Gibbons explains how empathy maps organize evidence about users' attitudes and behavior. The guide describes the format, its role in building shared understanding, and a process for creating useful maps.

Guide · User Research · Design Thinking

Service Blueprints: DefinitionOriginal article link with an AI-written directory summary

Sarah Gibbons explains service blueprints and their relationship to customer journeys. The article shows how mapping people, processes, and supporting resources can reveal how an organization delivers an experience.

Guide · Service Design · User Experience

Design Thinking 101Original article link with an AI-written directory summary

Sarah Gibbons introduces design thinking as a user-centered approach to developing and testing ideas. The guide describes its phases and explains how teams can adapt the process to different problems.

Guide · Design Thinking · Product Discovery