Design Thinking

Empathy Mapping: The First Step in Design ThinkingOriginal article link with an AI-written directory summary

Sarah Gibbons explains how empathy maps organize evidence about users' attitudes and behavior. The guide describes the format, its role in building shared understanding, and a process for creating useful maps.

Guide · User Research · Design Thinking

Design Thinking 101Original article link with an AI-written directory summary

Sarah Gibbons introduces design thinking as a user-centered approach to developing and testing ideas. The guide describes its phases and explains how teams can adapt the process to different problems.

Guide · Design Thinking · Product Discovery